Trade & Consumer Advertising

Creative Advertising Design

Our creative advertising services include design and art direction for trade and consumer advertising publications. Working to often very tight deadlines we supply design and artwork for a number of blue chip clients including Britvic consumer campaigns for J20 and Easy Jet, trade ads for Tate & Lyle and Lyle's Golden Syrup.

We work tightly with our clients to develop effective creative communication and successful 'call to actions'. Our skills are not only limited to print-based media - our audio advertising services were called upon by Britvic to create an onboard flight audio advert for J20, to feature on a number of Ryan air flights. W3 created the advert from initial concepts - to auditioning and casting voice-over artists - through to art direction of the final take and editing with sound effects; creating a humorous and effective advert.

Our ability to work fast and effectively allows us to quickly produce strong advertising concepts when needed. For Lyle's Golden Syrup and Tate & Lyle products we have produced many trade adverts for specialist trade publications and in store POS and are able to react efficiently having a sound understanding of the brand values and USPs . W3's skills in photoshop retouching and 3d rendering software combined with strong, fresh creative thinking allow us to create sharp, vibrant and impactful advertising concepts maximising the core benefits of the product. Our print-based adverts for supplier of heat pumps and dehumidifiers: Calorex, have been tied into their website pages also created by W3 creating a call to action and generating website leads at the same time.